Archive for July, 2010

Both Designing and Redesigning a Catalog Require Equal and Efficient Care

Tuesday, July 27th, 2010

It is a long ride for any prestigious business hub to climb up to a dominant position in the age of dog-eat-dog competition. It is beyond doubt that the owners of these famous enterprises are determined and diligent enough to color their dreams. But that is not enough. They have adopted the right marketing strategy to claim the lion’s share of the market. What will be the most effective tool other than a distinctly stylish catalog to get closer to the goal of maximum profitability?    

A catalog can be a magic wand to push up your sales figure, maximize return on investment and expand your business. What you need the most is a precise design and high quality printing to fulfill your professional target. In the field of business, every aspect should reflect an aura of professionalism. So, when it comes to stylizing the existing catalog with an innovative approach, a little bit of market research is always prescribed to measure the effectiveness of this printed ad tool or you have to be prepared to experience the bitter consequences.

Showcasing products and services by dint of a suitable catalog is not a modern day concept but the conceptualization of the modern themes and top-notch quality printing service add to its appeal. You can extend your business empire by effectively using a catalog as a means of promoting your products to the customers in the far-flung geographic regions. The top-tier companies use the catalogs as the launch pads for their new products, confirm the customers about the upcoming sales and lucrative offers of seasonal discounts.

Keeping pace with the time is what keeps the company on the wheels of progress. Therefore, redesigning of a catalog is a necessity to keep the brand name alive in the minds of the buyers. Many a company makes substantial investment and puts into significant effort for the purpose of redesigning. But all of them do not earn success. Some experience thunderous applause while the others savor tremendous apathy from the customers. So, scrupulous care must be adopted while changing the looks of the catalogs. After all, as a proper medium of communication with the customers, it always requires a special attention on your part.

How Can the Catalogs be Your Effective Marketing Tool

Monday, July 26th, 2010

We are getting increasingly addicted to e-mail marketing to promote our products. No doubt, net marketing is a modernized and the easiest way of promoting one’s products or services. As the popularity of the social networking sites is booming with every passing day, campaigning through net is becoming a gripping idea for the businessmen. Still, the printed catalog has been able to hold its own charm to both the customers and entrepreneurs. Many are in favor of using both the print media and net to advertise the superlative quality and affordable prices of their merchandises.    

Your catalog is an effective channel to launch the new products and getting the new customers introduced to an array of items on sale. Catalog is a useful print material to showcase your products along with their in-depth descriptions and eye-catching visuals. From designing to getting the catalogs printed are obviously not the child’s play but once you are done with the job, you will be amazed at the expectation-exceeding ‘sales figure’. It is not that you will experience the magic instantly but gradually get rewarding return on your investment.

A production unit has several divisions that collaboratively help in creating hype about the products. If the focus is on quality and keeping the price tags reasonable to approach the sales goal, advertising is not a minor driver behind pushing up the profit margin. Even the net savvy persons take fancy in flipping through the pages of the printed catalogs to glance over the products on offer.

Whether you are a newbie in the business arena or an established professional, an arresting catalog is a medium with the strong emphasis on quality, affordability and quick delivery to give out the handy information about your products and win the hearts of the customers. The brief but informative details with the compelling images of a wide breadth of the products pique the interest of the consumers. A properly designed catalog is not only a helpful medium to extend the profit margin but also a reflection of your inner sense and eye for creativity.

The Catalog Designers Must Have Good Hang of the Color Therapy

Thursday, July 22nd, 2010

A product catalog stands out from the others on strength of its appearance. In fact, it is the look of a catalog that compels the consumers to buy the products and thereby pushing up the profit margin of the businessmen. As the right blend of several ingredients cooks up a scrumptious dish, a variety of components equally play an important role in designing an eye-catching layout of a catalog.    

The consummation of colors is vital to the good look of a catalog. If the look of a catalog matters no less than the quality of the products to catch the attention of the buyers, scrupulous care should be adopted to choose the perfect color scheme. The color combination should be such that it offers enough readability and adds to the visual appeal of the catalog.

The color application should be in the perfect sync with the other elements of the catalog design. The designers should abstain from playing with riot of colors as it will ultimately spoil the look of the item. Moreover, simple attitude and minimalistic approach often convey the message of sophistication.

Your catalog is an item to advertise your merchandises and not project itself to the onlookers. So the design and color should be such that to bowl over the customers but not to overstuff the catalog itself . Follow the rule of consistency throughout the pages and use different colors for different font sizes to arrest the attention of the onlookers.

A catalog is a medium to let the customers go through the gallery of items with the necessary informative details. Everything from the compositions to price tags of the products must be provided in the catalog. The products must be categorized under the suitable heads so that the customers do not have to comb the entire catalog to find out their choicest items.

It is the best idea to highlight the names and prime points of the products in the suitable and contrast color format. The designers must have good hang of the color theory to mix and match a plethora of colors out of the color palette. Special care is to be taken while designing the cover of a catalog. Apart from applying the right combination of colors, you must take care of adding special effects to make it dazzle amidst the ordinary items.

Add Dimension and Depth to Your Catalog to Make It Eye-Grabbing

Wednesday, July 21st, 2010

The layout of your catalog is doing a fine a job and fit to catch the attention of the prospective buyers. As far as you are complacent with the influx of cash into your coffer, you will not give a thought to change its design. You will laugh away the gratuitous suggestions and blow away the innovative ideas as you are quite unsure if the new one will do the same favor to your business.    

It is not right for anybody to set your doubt at naught but it is also wrong for you to defy the new concepts. The businessmen are always profit-oriented and they dream to expand their reach. Invention of the new strategy in keeping with the pace of time is the key to the growth of a business. Catalog, considered as an effective marketing tool for the promotion of the products needs to be updated and innovated on timely basis to keep the attention of the buyers glued on to your merchandises.

Choice of the images plays a vital role in catalog designing though it is not the lone component. Each part ranging from the shape and size of a catalog to the font color and style should be lent equal attention to design a cutting-age and eye-catching layout. The rectangular shape is the most common but you can try out the other ones too. You can add wings to your flying and fiery imagination by getting the catalog printer machine put holes in the appropriate places to lend it more attractive look.

Uniqueness is the buzz word in every sphere to stand tall among the mediocre. The ideas need to be original to grab the eyeballs of the onlookers. The dimension is a vital aspect of catalog designing. You are almost free to experiment with any type of dimension for catalog. You may go for the thin looking catalog or choose the wide one or any other types in between. Whatever design you have chosen, make sure that the spaces of the catalogs are optimally used.

The contrasting colors and vibrant images easily steal the show. An uncluttered finish with enough space between the words and sentences makes a catalog fascinating in the eyes of the customers. Added to the elegance of the uncommon shape and unusual dimension are the perfect binding and texture of the cover. A stunning looking cover with stark but stunning color contrast and out-of-the-box cover design leaves a lasting impression upon the buyers who will feel interested to go through the inner pages.

Take High Care of Every Aspect of Catalog Designing

Friday, July 16th, 2010

Even in the age of online marketing, printed catalog is a convenient and popular tool for merchandising. It is a medium of showcasing one’s products and services on sale and letting the consumers be fully aware of the range, rates and descriptions of the offers. A perfectly and professionally designed catalog makes a lasting impression upon the buyers and ensures propelling up the sales figure. Without sense for style, eye for beauty and flair for description, it is hardly possible to design a stunningly beautiful catalog and woo the hearts of the would-be customers.    

Designing a catalog requires taking a variety of aspects into account. There should be consistency in the format of the catalog. First and foremost, a suitably designed catalog always steals the show with its elegantly simple and shipshape look. It must provide the informative details of the products but should not be cluttered with any unnecessary information. Each of the design elements should complement the other and ultimately caters to the needs of the customers and objectives of the dealer.

The size and style of the typeface are the primary elements of a catalog. Space should be maintained between the words and lines to offer enough readability to the readers. The color factor is another consideration. The right combination of colors makes the catalog appealing. Using too many colors in the same catalog is a bad idea as it mars the appeal of the design and ultimately, contributes nothing to the prosperity of the business. None of the applied colors should be dull and each should be vibrant enough to catch the attention of the consumers.

Description of every product should be associated with a proper image. Do not get into the habit of grouping all the products in the same image as it will look clumsy. Experiment a little if the products look stunning in the backdrop of sceneries or with the other products. Sometimes the no background idea works wonder to drive up the sale of the products. Be inventive to add soft glow to the images or add shadow to the headlines. Make sure to contact a reliable catalog printing company that takes high care and use high-tech machine to make your catalog stand out amidst several others.

A Perfectly Finished Catalog Comes Handy in Driving up the Sales Figure

Tuesday, July 13th, 2010

The dream of reaching out to a large section of the consumers can only be materialized by adopting an effective marketing strategy. Catalog is an innovative and convenient tool for such marketing campaigns. It is extensively used by businessmen to promote their products. Needless to say, the arresting design of a catalog has a finger in the pie of securing maximum return on investment. An entrepreneur always eyes on stretching the profit margin. The actualization of such a dream depends on the perfection of service to the customers. Catalog is a medium to advertise the range and rates of products and services on sale.   

Every aspect of catalogs from designing to printing needs to be done in the perfect fashion. In a nutshell, the entire gamut of a catalog printing project should be well planned. As it will consume a great deal of time from initial sketching to final framework, so the project should be started earlier. A catalog must not look clumsy and should not be crammed with unnecessary details. An arresting catalog must touch upon the brief yet precise description of each of the products along with their pictures. The language should be simple and the font size of the letters should provide enough readability.

Perfect finishing is one of the must-have attribute of an eye-catching catalog. An impeccable finishing touch hinges upon several factors. same sites The design of the catalog, its size and format, the quality of both the printing paper and ink are the important factors to be considered while giving the finishing touch to a project. An aesthetically designed catalog has all the potentialities to expand the customer base by converting the viewers into regular customers. When it comes to designing and printing catalogues, ‘Excaliber printing’ is the undisputed king in the printing world. With high quality printing, awesome finishing and jaw-dropping low printing prices, it has stepped far ahead of its rivals. If you wish to give a facelift to your catalog, the ‘Excaliber printing’ is the only direction to move forward.

Catalogs – We Translate Your Dreams into Prints

Saturday, July 10th, 2010

Catalog is an effective marketing tool to introduce products or services on offer by businessmen to their customers. It is a professional way to keep the consumers updated about the products and their fluctuating prices. A businessman always has an eye for expansion and it is only possible when the product he deals in reaches out to the targeted customers and fetches more business leads. A catalog should be not only informative in read but also captivating in look. Excaliber Printing, a leading print house is better aware of your business objectives and marketing efforts for having a professional catalogue. Our high-tech printers and top-notch service are capable of printing deliver cutting-edge and colorful catalogs to take you closer to your goal.

The top-tier printing machine is able to print the four full colors at a go. The printer uses a simple technique of overlaying each of the colors in the CMYK group producing the super brilliant effect on the catalogs. When it comes to delivering excellent performance, we are second to none. We value your precious time and that is why our printer can spurt out multiple printed pages at once. It is time-saving as well as economical for you. You will obviously want to get a huge bulk of pages printed but not be willing to wait longer. You do not have to do so too as it will just take less than an hour to get the whole work done.  

Our strength lies in quality of our service and our reputation rests on our reliability. We do not like to overlook the criteria of the clients’ affordability but at the same time take care of keeping the quality intact. Affordable rate and top-notch quality are what can best define our service. We provide facility to our existing as well as would-be customers to have estimation of the total printing cost subject to their choices to be entered into the specified boxes. We have a group of very experienced and qualified printing specialists who can patiently listen to any sort of queries of the customers and solve them. You can always contact us at the provided number and get advice from our experts. Your dreams will get translated into awesome prints by means of our efforts.

Designs, Color & Content are the Elements to Highlight Product Pictures in a Catalogue

Tuesday, July 6th, 2010

If a product catalogue is supposed to drive sales, it must look good. Everything associated with a business should have a professional aura. So is a product catalogue. A design itself does not make sales. what is a cloud . The proper arrangement of products in a catalogue with lots of white space between the rows makes the catalogue presentable and saleable. get quality backlinks . A product catalogue’s objective is to fetch customers, get orders and generate sales. Only a professionally, properly and perfectly designed catalogue can do miracles. 

Outlining the product pictures is an important detail of catalogue design. Add some design element to the outline to fetch attention to the products. Choose an artistic border to circumference the product pictures. If possible, attribute a 3D effect to the look of the products in the catalogue.

Product pictures popping off the catalogue pages steal the show with the viewers. It lets the catalogue sell the products on your behalf. Using drop shadows under the pictures will make a 3D effect. The image of the catalogue is an impression of your business on consumers.

Don’t make a dog’s breakfast of the catalogue by placing some irrelevant picture in the background. It will rather mar the sale without selling anything. It will distract the buyer’s attention from the product page. Keep the background of the catalogue pages black and white save the product pictures. Colorful pictures in the black & white background seem to be popping off the pages.

Keep in mind; you are going to sell not the catalogue but your products. Therefore, not design but products should be the highlight of the catalogue. Design and color are the elements to highlight your products. If design is the first thing to grab the viewer’s attention, it is no wrong to say that the catalogue is selling designs. Re-work the catalogue to make the product pictures grab eyeballs.

Adding to the salability of a catalogue is a motivating description on each of the products. The pithy and punchy product descriptions throughout the pages motivate the viewers to turn up as potential customers. Showing products in use is a powerful boost to the sale of the products. A professional catalogue brings products to life.

Last but not the least; catalogue printing is similarly important as catalogue content and design. Make sure to have your catalogue printed with the application of a most advanced printing technology. If the product pictures appear to have lost their shine in the printed version of the catalogue, it will be as dead as dodo.

The Steps to Create a Product Catalogue Prior to Catalogue Printing

Thursday, July 1st, 2010

The look of a catalogue means much to a business. The perfect and professional product catalogue is a standout highlight of the business’s name and fame in the market. Product catalogues are designed to promote the merchandise of a retail store. Product catalogues are designed as a means of advertising a store and its merchandise among the customers. They are handed over to the customers on visit to the store and emailed to the clients. Therefore, the popularity of catalogue printing service is at its peak.

Determine the catalogue type depending on the types of products that a company or store deals in. Identify each product and categorize it in accordance with its type. Distinct categorization of products in a catalogue is a key to the professional image of the company.

The quality pictures of products add to the visual dimensions of a product catalogue. Click photograph of each product in the properly lit environ. It is better to photograph the items against an attractive setting or a blank background. It is a clicking idea to create different settings for different products. Assess the quality of the product pictures.

Add some textual content to the photographic presentation of your products in the catalogue. Introduce the items through pithy and punchy descriptions focusing on their features, pricing and other details. If there are instructions regarding the use of a particular product, include the user instructions to the description. It will highlight the illustrative aspect of the product catalogue.

Arrange the product categories and pages in the catalogue using a page layout software program like QuarkXpress, InDesign or Corel Venture. Experiment with variations in designing the product pages and outlining the product descriptions. Sophistication in guise of simplicity is a professional highpoint of a product catalogue.

Obtain quotes from several catalog printing houses. Printing catalogue estimate varies with different levels of paper quality and design.