Archive for August, 2010

Catalog Printing Company – a Wrong Choice May Frustrate Your Objectives

Tuesday, August 17th, 2010

An impressive catalog is what fetches the attention of the potential customers to your products and services. Choosing the best catalog printing company may turn out to be a tedious job and frustrating experience for you. Many a company will dangle the offer of cheap service to get you trapped. It is the quality of printing that should matter the most to you. So, always approach a printing company of repute even if it adds to your printing budget.    

You obviously want your catalog to be a distinct marketing tool that will stand apart from the crowd of the others. So, design must be refreshing to steal the show as many are pumped into the market almost day in and day out. In case you do not have any expert and experienced graphic designer in your office, a reputed printing company can be entrusted with the responsibility of catalog designing. You have to fork out extra bulks but it will help you out of tension.

You want to create a positive impact on the prospective buyers through your catalog. So, maintaining quality of printing is as important as its perfect designing. Do not opt for the cheapest service as the cheap charge often does not go hand in hand with the top most quality. It will be a complete waste of your precious time and money. You will not be rewarded with any overwhelming response and have to rue your decision in future.

Build up a strong bond with the printing company. Treat it as your partner as its service will not only come handy in times of catalog printing but also in case of catalog designing too. The company is tasked to ensure that you get closer to your goal of expanding your customer base. So, hire the service of reliable and reputed printing service provider and convert the one-time commitment into a long-time association on strength of mutual understanding. Make sure to have quotes from at least five printing houses. Compare the features and also the cost criteria. The facilities on offer must fit your requirements and cost of printing must be affordable.

Some Effective Strategies to Cut Down the Catalog Printing Cost – Part II

Monday, August 16th, 2010

Reducing the chunk of initial investment on catalog printing is not a tough task at all. Following some useful guidelines is what helps you accomplish a low-cost catalog printing job. Make sure not to compromise with quality as it will adversely affect your product promotion instead of giving a boost to it.    

Making adjustment on your paper stock is an effective but easy solution of saving money on the printing project. The exterior appearance of a catalog must be eye-candy to the onlookers as it will drive their attention to your offers. So you can use the glossy and thick paper of superior quality for the cover page while sticking to the normal types for the inner pages. The huge sum showered for maintain outside impact of your catalog will get compensated by the paltry amount spent on the inner page printing.

Generally the businessmen order for printing a lot of catalogs at a time. If you too do that, do not hesitate to ask for the discount price. Many printing houses offer attractive discount rates as they also save a great deal of money by fulfilling the large scale orders. So, placing an order for bulk printing is profitable for you as you can bargain with the printing office to avail the low printing rate.

If you have a high-end printer installed in your office, then there is no need to approach an outhouse printing house to get the job done. You may consider of doing the task by yourself. This is an ideal way of chopping down the printing cost. You just have to make investment for the ink and paper. Just put into extra bit of effort and take meticulous care, you will come up with an amazing outcome.
The cost-effective distribution technique is a suitable suggestion for cheap catalog printing. Sending catalog by post means you have to bear the charges for stamps and envelops. You may hire some dedicated staffs to rap on the doors of your neighbors and also the others in the distant locality. These catalogs can also be left in the public places such as library, café, trains etc. for the public attention. This will be an effective way of publicizing your products and you can save a significant amount on the postal or distribution costs.

Some Effective Strategies to Cut Down the Catalog Printing Cost – Part I

Thursday, August 12th, 2010

Minimizing the cost is an effective solution to maximize the profit if you are not in favor of hiking the price of your product. As the cost of catalog printing is included in the total cost of production, so adopting the cost-effective strategies of catalog printing will help you in reducing the volume of cost to some considerable extent. But make sure, you are not making any compromise with the quality of the catalog while making cost reduction.    

The catalog presents the images of the products on offer along with their brief but informative descriptions. If you are really serious about saving money, then be responsible enough to carry the workload yourself instead of hiring someone to get the work done. The same strategy applies to the photography too. Do not engage a professional photographer. The person will demand for the high service charge. With the advantageous features-packed digital cameras, it will not be a tough task to do it all by yourself. Just brush up your knowledge and save a significant amount on your printing budget.

Making a catalog layout will be easier and cheaper too if you use a template. Just search the net and you will have enough of the design blogs. Download them at free of cost. You just have to put the necessary images and texts in the proper place. Doing a little bit of research on the online printing services help you avail the best deal. Online printing service providers generally offer the competitive charges to fit everyone’s pocket.

Ask your friends and relatives if they have any experience in the catalog printing. They may suggest some tips about cutting down the catalog printing cost. As they have prior experiences, so following their recommendations will help you fulfill your objectives. The sellers are more in the habit of using the color images on the cover as well as in the inner pages. You can save money by using the black and white images in the inner pages while keeping color cover as it is to attract the customers.

Catalogs – Concise Information in Appealing Fonts Complements the Visual Appeal

Tuesday, August 10th, 2010

Though you have used appealing visuals to arrest the potential buyers’ attention, still it is the textual content that occupies the lion’s share of your catalog. The text complements the visual. Given such immense importance of texts, scrupulous care must be adopted while choosing the typefaces for your catalog; after all, a catalog is an effective medium of promoting and publicizing your products.    

Often the newbie in the field of business make the major mistakes of pouring their attention only towards creating the appealing visual effect while the aspect of formatting is neglected. But the gross formatting errors make the catalogs look very unprofessional and mar the sole objective of catalog printing.

The text of the catalog provides an overview of your venture. It makes the potential customers know as to the range of your products, price tags and also any rebate on the gross sale on offer. If the targeted customers are repelled by the looks of the fonts and clumsy arrangement of the texts, your marketing campaign will bear no fruit to boost the growth of your business.

In addition to using the eye-catching fonts to capture attention, the graphic designers should concentrate on the other two basic aspects – 1. Readability of the font and 2. Conveying the right message to the potential customers. These two features are not only imperative to make the catalogs look attractive to the consumers but present the transparency of your business to have trust from the public.

Whatever trendy font style you use in your catalog, they offer enough readability to the customers. Readability of the fonts is a feature that attributes immensely to the fulfillment of the business objectives of making awareness among the customers about the products on sale. If this feature is not taken good care of, the message will get lost in the crowd of the images and unattractive contents.

The second feature is associated with the precise information regarding the easy availability of the products and the reasonable charges. The detailing is to be done in such a way not to make the readers get bored easily. The information must touch upon the necessary points yet should be short and snappy. The major points should be highlighted in order to divert the attention of the buyers. The strong cooperation between the designers and printers will make it possible to produce an effective outcome to merchandise your products.

How to Avoid the Mistakes in Catalogs Printing

Tuesday, August 3rd, 2010

A catalog is an effective tool for a merchandiser to showcase his products to the potential customers. It is a non-verbal marketing medium that allows the buyers to be familiar with the gallery of the available products and services even without visiting the shop. As the sales promotional device, a catalog must ooze out an aesthetic and innovative style. But any major mistake in printing may prove to be a fly in the ointment and foil objective of driving the sales and making profit.    

Luckily, there are a few easy but effective steps to avert any sort of mistake, be it the major or minor one and to ensure a worry-free state for the business owners. Even though one may find a lot of appealing visuals in the catalogs, it is the textual content that fills up the major part of the printed ad tool. So, proof reading is vital to rectify any glaring error such as misspelling or typographical mistakes. Even the insignificant mistakes will not evade the eyes of an experienced proof reader.

The color images of the products and the color schemes of the fonts titillate the sense of the buyers and prod them to purchase the products on offer. Therefore, these aspects demand special and specific attention. The wrong placement or the sizes or the bleary appearances of the images may have a strong negative impact upon the customers and they will not feel the drive to purchase the products. Take meticulous care while reading the proof and pay attention even to the small to smaller details.

File format is of immense importance while designing the catalogs. A catalog should be designed in such a way to provide enough readability to the printing company. High resolution is a necessity to avoid errors while getting the catalogs printed. There is hardly any alternative to checking and rechecking for printing an error-free catalog. Identifying the significant errors at the final stage simply means going for reprinting and this only adds to your budget.

A Harmony of Thoughts and Designs Makes a Catalog Steal the Show

Monday, August 2nd, 2010

Marketing is as instrumental as maintaining high quality of merchandises to popularize the name of your brand. A precise and proper marketing strategy allures the customers to the products on offer and gets them hooked forever. Among an array of marketing devices, catalog requires a special mention. It gives voice to your thought and materializes your ambition of building a business empire. It is the consummate blend of the out-of-the-package approach and refined artistic sense that steals the show with the customers.    

Designing a catalog is not a child’s play. It requires a high bent of creativity. You aim at seeking the attention of the viewers with your catalog. So many catalogs are spilling out on the market every day but you want yours to stand apart from the others. So what are the must-have qualities to make a catalog compelling in the eyes of the potential buyers? Well, let us have a quick glance over them.

A catalog is a medium of manifestation of your objectives. Evaluating the much cherished and nourished target is the primary step prior to conceiving a catchy catalog design. If it is the visual appeal that makes the viewers to eye over a catalog then it is the informative details that make them go through it with rapt attention. A catalog must ooze an aesthetic appeal to grab the eyeballs of the customers and provide  the sufficient information to satiate their needs.

The buyers will get to know about your products and services through your catalog. It means that content should be of superlative quality to convey the illustrative details. The language should be kept simple for easy comprehension by all and sundry. Consistency in look must be maintained otherwise a hodge-podge in appearance will mar the entire show and spoil your effort to hit the jackpot.

A consistent layout is obviously not synonymous with the boring design. In fact a tinge of variety is what spices up the style and lends an engaging look to a catalog. Contrast is really important to let the customers have a refreshing feel. An image is considered the right alternative to thousand words. They need to be properly placed adding to the appeal to the design and not popping up as obstacles to the easy flow of the textual content.