Archive for December, 2011

Printing Service – Selling your Service

Wednesday, December 28th, 2011

The corporate sector in today’s age is entirely thriving over the prospects of showing profit in any means possible. The trick that runs in the business sector is making money with money. All business houses owe a cost attached to the operation, which include the supplies and advertisement costs. Well, promoting a business through effective printing service has become essential; however, business houses should be aware of not reducing the budget for the purpose. To sell your services, you need to convince the executives that your proposal is certain to add profit and save their money.         

To ensure that the executives get convinced with your printing services, you need to customize a proposal accommodating the needs and interests of the company and its budget. Preparing a good demonstration or service presentation is also essential, as much as having the confidence in your services is required. While at the meeting with the company executives regarding your printing service, do not forget distributing your proposal and business card to everybody present at the meeting. Explain your services well and always speak maintaining the interest of the company and their printing needs.

Never forget to run a comparison between the qualities of your printing services in comparison to the in-house printing offerings. Go through the entire proposal along with the executives and notify them about your working record and the way your services have helped in the business promotion of the particular company. In addition, attract their attention towards the pricing that details on the cost-saving methods. To hold onto the interest of the executives, offer them package deals with benefits and offer a range of payment option. Also, while selling your printing service, do not forget to include your discount and introductory offerings.

Color Printing – Using the Pantone Color Code

Wednesday, December 21st, 2011

Colors are the exact reflector of moods and attitudes that takes a significant position in offering meaning to the feelings and emotions attached with a particular thing. Now, this particular idea also represents similar tone with systems thriving on color printing. Usually, the common systems that are used in the services of printing are CMYK and Pantone. The Pantone color also referred by the names of Spot Color and Pantone Matching System is a particular color scheme based on an ink set used to produce solid colors.              

The above-mentioned color scheme is mixed to get through your printing job order. Well, the colors are previously mixed, as in to offer a consistent and perfect color coating throughout the printing process. The Pantone color scheme also comes with the wonderful advantage of being open to screening, which enables the color comes out lighter, even with fewer dots available. The Pantone color seems to form an irreplaceable part in the color printing tasks, especially in stationary packages and logos.

Now, when it comes to using the color schemes in printing system, the Pantone color code stands to be expensive in comparison to the CMYTK Color code. This expensive status also explains the limit of using only three colors in the Pantone color scheme. However, though it comes at a price, yet the use of it on your graphics and logo enhances the accurate and same color yield. Therefore, next time – you would like to have enhanced printing in reference to your company logo and design – Pantone color code stands to be the answer.

Catalog Printing – Knowing the Tips

Wednesday, December 14th, 2011

The fact that catalog printing and distributing the same can effectively help your business to prosper is an open secret. In addition to making people and prospective clients aware of your product, a catalog also helps in marketing your product. Well, if you have already chosen the ways of designing your own catalog, you must also know some basic rules attached to printing a catalog. From the cover page to the end page, you need to follow some certain tips and specifications with the print for catching the attention instantly.       

A priority with printing a catalog, you must concentrate on the cover page. A cover page is supposed to be heavier than the rest of the pages, as it should ideally contain images and information catching the attention of the reader instantly. Additionally, a heavier paper also ensures long run of your catalog. Now, while concentrating on catalog printing focusing on the lining pages, you must be aware of your listing. You can choose to integrate either a newspaper like page or a glossy paper for balancing the effect.

If you would like your catalog to grab maximum attention then, you must focus on the color scheme. A nicely colored catalog is sure to attract the attention of more than one reader in the business. While focusing on the cover print, ensure that you use the four-color scheme. Well, with all things being set and done, you must ensure that the printing device that you are about to use for your catalog printing is good, value adding, and effective. Being clear og your interest and needs help in delivering a good print.

Exploring the Tips on Brochure Printing

Tuesday, December 6th, 2011

Brochures are nothing, but printed book of information that is used to promote a business operation alongside providing the basic knowledge about the services of the particular business organization. Usually, these great handouts enable the business house make deals with international clients and capturing the market base. Brochure printing, as a task has achieved great heights since, the key to good marketing lies in holding onto the appeal of both the target audience and client. Designing the brochure effectively is solely restricted on your imagination and creativity.        

While designing a brochure, you can consider hiring a professional graphic designer for obtaining that enhanced touch or you can consider relying upon the DIY guide to save on the expenses, provided you have the software and the necessary expertise. The designing of a brochure must ensure a good print and therefore, careful eye to the details must be offered while indulging in the brochure printing process. Ensuring perfect print size stand as a priority in the first step of printing a brochure since, the error tends to be more in this step. The brochure size should always perfectly match the output size of the printer.

An unmatched brochure size to that of the printer can affect the quality of the resolution. Keeping the resolution issue in mind, you must always focus on integrating higher quality images on your brochure to bring out a good print. Images of low quality tend to have a blurry effect with jagged edges. Maintaining a good resolution is essential, as it also affects the text. To ensure a good print, you must also make certain of using quality papers on your brochure. Since, the brochure plays an undeniable role in impressing your clients and expanding your business, brochure printing must be offered good care.